Enabling Transparent Crowdfunding Across Africa
Year:
2025
Company:
Elpx
Role:
Product Designer
Fundraising in Africa is full of challenges. People in need often struggle to connect with willing donors, feel ashamed to ask for help, donors may lack motivation, fear being misled, or feel financially incapable of giving.
Elpx was born to solve these problems by building a transparent, inclusive, and accessible crowdfunding platform. The goal was to empower individuals, communities, entrepreneurs, NGOs, and even political candidates to raise funds safely and effectively.
The Challenge:
We summarized the challenges as CAMTA: Connection, Advocacy, Motivation, Trust, Ability. Traditional fundraising barriers included:
Difficulty connecting donors and fundraisers
Shame or fear in asking for help
Lack of incentives for donors
Trust concerns over misuse of funds
Financial constraints of donors
My Role & Approach:
As the sole Product Designer, I focused on user flows, interfaces, and scalable design systems to ensure accessibility, trust, and usability:
Designed onboarding and campaign creation flows for individuals, NGOs, and communities
Built dashboards for users to manage campaigns, donations, and settings
Ensured the platform was mobile responsive
Created a consistent design system across all user roles
The Solution:
Elpx solved CAMTA by providing:
Seamless Campaign Creation: Easy-to-use onboarding for launching verified campaigns
Transparency & Trust: Verification and tracking for donor confidence
Motivation & Advocacy: Storytelling and social sharing features to encourage contributions
Accessibility: Mobile-friendly platform designed for wide adoption
Scalability: Role-based access for admins and super adminsBenefits:
Impact:
Designed user flows for campaign creation, donation, and admin management to enable a scalable platform
Established a design system for consistent interfaces across creators, donors, and admins
Aligned design direction with Elpx’s mission of trust, transparency, and inclusivity
Delivered prototypes and visuals positioning Elpx as a credible African-first crowdfunding solution ready for market entry
